Crafting PRODUCTS That Meet USERS’ NEEDS
I apply Human-Centered Design methods to craft product strategies, designs and associated processes that seamlessly integrate with users, delivering impactful, intuitive, and elegant experiences that drive business objectives.
HUMAN-CENTERED DESIGN (HCD)
A human-centered approach places users' goals, needs, expectations, capabilities/limitations, and environment at the core of the design process. It implements continuous User Research throughout the development process to inform product strategy and design, ensuring the end solution truly meet users’ needs. The result is a product that drives user adoption, enabling it to achieve its business objectives.
Over my career, I have had various titles (Usability Analyst, Human Factors Engineer, User Experience Designer, and Creative Director). The constant has been implementing Human-Centered Design (HCD) methods to derive processes and products that achieve the business objectives in a way that seamlessly integrates with the users.
DEFINITION OF DESIGN
de·sign /dəˈzīn/
A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made.
FUNCTION AND FORM
Design exists to fulfill a purpose—without purpose, it becomes art, which can exist without reason.
In successful product design, form (the art) follows function (the purpose), yet form remains a crucial consideration. A well-designed product is not only functional but also delightful to use.
Over my career, I have always sought to thoughtfully balance form and function. This is a key component in designing an engaging, highly adoptable, product that maximizes its impact for the user and business.
Shaker Design Philosophy
Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.