Turning User Insights Into Meaningful Products
I apply Human-Centered Design to craft products that make a real impact for the users and the business.
HUMAN-CENTERED DESIGN
A human-centered approach places user goals, needs, expectations, capabilities/limitations, and environment at the core of the design. It implements continuous User Research throughout the development process to maintain a user-certered perspective, replacing assumptions and guesswork with user insights.
Over my career, I have had different titles (Usability Analyst, Human Factors Engineer, User Experience Designer, and Creative Director). The constant has been implementing Human-Centered Design (HCD) methods to objectively inform product designs. This has allowed me to derive meaningful products that help the users and achieved business objectives.
DEFINITION OF DESIGN
de·sign /dəˈzīn/
A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made.
FUNCTION AND FORM
Design exists to fulfill a purpose. Without purpose, it becomes art, which can exist without reason.
In successful product design, form (the art) follows function (the purpose), yet form remains a crucial consideration. A well-designed product is not only functional but also delightful to use.
I seek to thoughtfully balance form and function. This is a key component in producing highly adoptable product, ultimately enhancing its impact in achieving business goals.
SHAKER DESIGN PHILOSOPHY
Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.