Crafting PRODUCTS That Meet USERS’ NEEDS
I apply Human-Centered Design methods to craft product strategies and designs that seamlessly integrate with users, delivering impactful, intuitive, and elegant experiences that drive business objectives.
HUMAN-CENTERED DESIGN (HCD)
A human-centered approach places users' goals, needs, expectations, capabilities/limitations, and environment at the core of the design process. It implements continuous User Research throughout the development process to inform product strategy and design, ensuring the end solution truly meet users’ needs. The result is a product that drives user adoption, enabling it to achieve its business objectives.
DEFINITION OF DESIGN
de·sign /dəˈzīn/
A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made.
FUNCTION AND FORM
Design exists to fulfill a purpose—without purpose, it becomes art, which can exist without reason.
In successful product design, form (the art) follows function (the purpose), yet form remains a crucial consideration. A well-designed product is not only functional but also delightful to use. Thoughtfully balancing form and function results in a highly adoptable product, ultimately enhancing its effectiveness and impact for the business.
Shaker Design Philosophy
Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.